A POOR COUNTRY THAT COULD SURVIVE BECAUSE OF K-POP
In 1960 and in the Asian financial crisis, the South Korean government turned to music, viewing it as a cultural product, dedicating at least 2% of the state budget to culture, creating companies of the music industry in Korea.
SEO TAIJI AND BOYS
The debut of Seo Taiji and Boys in 1992, a crucial moment when for the first time a Korean group showed that cultural progress in Korea was possible. They surprised the public with their revolutionary lyrics, exposing social problems of society at that time, running the risk of being censored by the South Korean government.
H.O.T AND THE K-POP FORMULA
Lee Soo-man, made his way into the world of music, seeing music as an export product and selling it as a cultural product, creating H.O.T, which followed the structure proposed by seo Taiji. In this way he created the formula to create Kpop artists that we still see today.
K-pop is considered a musical genre, but it is more like a musical idea, and in addition to music, it is a visual art, which can be seen in the vibrant colors of its videos, accompanied by precise choreography. And it is a fact that the production of a video clip is a thousand times better than one in the United States, due to the attention to detail in the scenery and the photography that they have. K-pop collects, mixes, and combines genres as it relies on genre experimentation, where you can go from a completely kitsch and pink part of the song to a hardcore musical solo in a second. Characterized by its variability and melodic diversity.
GANGNAM STYLE
In 2013, a musical phenomenon emerged, called Gangnam style, a song produced by PSY, which took k-pop to ridiculous extremes and achieved that for the first time, a YouTube video reached one billion views, from there the Kpop had become a worldwide success, which also caused the eyes and public opinion to focus on criticism of the Kpop industry.
The main goal of k-pop has been recognized in the United States music market, and even with Gangnam style, this market was not very open, all because the American market does not open to music in other languages, until that BTS arrived
The idol groups follow a fairly rigorous process. The company does auditions, then the training, where they are taught to sing, dance, act, and model, and finally, they get them together in groups. This process can take years, and it was not invented by k-pop, they were taken from groups like Jackson's five. Each of the members of a group fulfills specific roles and functions creating a great composition between the members. Another point is the impeccable character of the idols, they must be kind, respectful, and reserved. They should not be related to drugs or scandals. in addition, their privacy and their love relationships are maintained with discretion. Emphasizing the functioning of the industry, the long contracts that young people were forced to sign, and how every detail of their careers was controlled has been criticized. However, the industry is still developing, many reforms have already been made to defend the rights of the artists, their privacy, autonomy, and creative production, gradually making the image of dolls without freedom disappear. In spite of everything, there is an aspect that many international critics ignore, and is that a part of k-pop, is about being patient, endure and achieve one's goals, values that are respected in Korea.
BTS
BTS has managed to break all records for K-pop bands in the US, as well as others by Englishspeaking artists. Their music is excellent, but their greatest achievement is their presence, and that they are very accessible to many fans, which affects other Kpop companies. But what really differentiates BTS from other k-pop bands is their lyrics, focusing on the life of young society, touching on themes such as love, sadness, depression, and heartbreak, exposing the problems of this
B T S SINGLE: DYNAMITE generation.
