Have you ever heard about Jake Scott, Anson Seabra, Gracie Abrams, Noah Schnacky, or Jaden Hamilton? I'm sure your answer was no, or you just know one or two, but if I asked you do you know who Bad Bunny or 6ix9ine is, you might say yes, and you can even say they are good singers.
People assume that if something is famous or popular is immediately good or better than what isn’t. We make bad singers more famous by following them on trends, and singers that are not in the music industry, stay out. You don't need to be in the industry to be a good singer. There are good singers on social media, and they even create their own songs with their own lyrics, that have great messages.
Marketing sometimes beats talent. You don't need a good voice to be famous, you just need good marketing.
Everything is a negotiation. In the music industry you need connections to get further, not famous singers can use social media to make the right relationships and have success, but it is more difficult if you are not popular to get to be seen by people that will help you, so is more difficult for an "outsider" to be discovered.