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  • Foto del escritorWALTER ALFONSO CABALLERO VARGAS

HOW SOCIAL MEDIA ENFORCES THE CREATION OF STEREOTYPES, Ospino, Franco, Jiménez, Yabur. (2021)

In nowadays society, social media is one of the things people use the most, not tv, not the radio, but social media. Pictures and videos that are posted create new concepts of beauty which makes users not feel comfortable with their own body.



Stereotypes have always had a great impact on society or rather on the people who live in this society. These practices, ideas, or also beliefs are established in society that wants to determine what the role of men and women should be without having any justification. Unfortunately, these prejudices are shared by many people, forming part of the imagination of a certain "perfection". Currently, its greatest impact is through social networks and the media, which are seen in a greater proportion by young people between the ages of 14 and 20, the age at which we are more likely to affect ourselves because our personality and character hardly are being formed.


Stereotypes have always had a great impact on society or rather on the people who live in this society. These practices, ideas, or also beliefs are established in society that wants to determine what the role of men and women should be without having any justification. Unfortunately, these prejudices are shared by many people, forming part of the imagination of a certain perfection". Currently, its greatest impact is through social networks and the media, which are seen in a greater proportion by young people between the ages of 14 and 20, the age at which we are more likely to affect ourselves because our personality and character hardly are being formed.


In addition, more and more "influencers" come out talking about self-love, equality, about miles of similar things, but they do not practice it. They talk about loving and accepting themselves as

they are, but those who say have several plastic surgeries, talk about equality, but they post videos and photos of expensive restaurants and different luxurious hotels every weekend.


You think that influencers and famous people only stereotype beauty and the perfect body but no, they also stereotype happiness. How? Well, happiness is stereotyped by influencers

mainly because they make videos or tik toks showing the goods that they apparently have and the happiness that they are probably not feeling. There are many examples nowadays, one of

them would be "La_liendraaa" who is an Instagrammer that shows a lot of energy and happiness in his posts on addition to his goods. It is possible that although he shows a lot of happiness and energy showing everything. We don't really know what he is going through in his life and we don't know if he is really feeling that that way.


The people create in their mind a new concept of beauty based on what they see In Instagram posts of a “pretty woman” that this social media promotes with the same intention. As for men go, they create a wish to have a girlfriend similar to social media women. The case woman compares with the influencer and she would like to be similar to her. The beauty company knows that people who spend a lot of time on this popular media compare their life with an “Influencers life” and invest money for his products to be promoted on the internet. This social media obligee you to search for a physique perfectly, If you have a good body and be body positives the Internet show a “better body” and no natural beauty steroids, As stated by " Hattie Garlick" A female influencer may have joined Instagram with ideas about promoting

body positivity, but she changes this for money. Brand partners don’t want to see the reality of a busy home being. People create stereotypes based on what they see on Instagram, this social

media promotes a not-natural beauty body always offers you a body less natural.



In conclusion, we can say that social media is a platform full of stereotypes since the posts that are uploaded on these are not totally genuine but are premeditated so that users think they are

real and their lives and bodies look perfect. These stereotypes are so powerful that they get to affect us in many ways making us feel not enough and uncomfortable with our own looks.

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